[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.6rp.cz\/neco-o-webu-a-ppc\/#Article","mainEntityOfPage":"https:\/\/www.6rp.cz\/neco-o-webu-a-ppc\/","headline":"N\u011bco o webu a PPC","name":"N\u011bco o webu a PPC","description":"Je to docela pochopiteln\u00e9, proto\u017ee a\u0165 chceme nam\u00edtat jakkoli, internetov\u00fd prodej je pro velkou v\u011bt\u0161inu potencion\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f lep\u0161\u00ed. Nemus\u00ed nikam chodit, zbo\u017e\u00ed si objednaj\u00ed v klidu domova a jen po\u010dkaj\u00ed a\u017e jim p\u0159ijde z\u00e1silka a\u017e na m\u00edsto. Pohodln\u011bji to u\u017e prost\u011b nejde. Jen\u017ee po n\u011bjako dob\u011b za\u010dne majiteli tr\u017eba z t\u011bchto web\u016f klesat. Pro\u010d? Tuto ot\u00e1zku si nutn\u011b mus\u00ed polo\u017eit on, nebo cel\u00fd jeho t\u00fdm. A za\u010d\u00edn\u00e1 slo\u017eit\u00e9 p\u00e1tr\u00e1n\u00ed a hled\u00e1n\u00ed a dohadov\u00e1n\u00ed. V\u011bt\u0161inou b\u00fdv\u00e1 jako hlavn\u00ed vin\u00edk ozna\u010deno SEO,…","datePublished":"2020-09-11","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.6rp.cz\/author\/#Person","name":"","url":"https:\/\/www.6rp.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"6rp.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.6rp.cz\/wp-content\/uploads\/SEO_10_10_3.jpg","url":"https:\/\/www.6rp.cz\/wp-content\/uploads\/SEO_10_10_3.jpg","height":0,"width":0},"url":"https:\/\/www.6rp.cz\/neco-o-webu-a-ppc\/","about":["Business"],"wordCount":423,"articleBody":"      Je to docela pochopiteln\u00e9, proto\u017ee a\u0165 chceme nam\u00edtat jakkoli, internetov\u00fd prodej je pro velkou v\u011bt\u0161inu potencion\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f lep\u0161\u00ed. Nemus\u00ed nikam chodit, zbo\u017e\u00ed si objednaj\u00ed v klidu domova a jen po\u010dkaj\u00ed a\u017e jim p\u0159ijde z\u00e1silka a\u017e na m\u00edsto. Pohodln\u011bji to u\u017e prost\u011b nejde. Jen\u017ee po n\u011bjako dob\u011b za\u010dne majiteli tr\u017eba z t\u011bchto web\u016f klesat. Pro\u010d? Tuto ot\u00e1zku si nutn\u011b mus\u00ed polo\u017eit on, nebo cel\u00fd jeho t\u00fdm. A za\u010d\u00edn\u00e1 slo\u017eit\u00e9 p\u00e1tr\u00e1n\u00ed a hled\u00e1n\u00ed a dohadov\u00e1n\u00ed. V\u011bt\u0161inou b\u00fdv\u00e1 jako hlavn\u00ed vin\u00edk ozna\u010deno SEO, a je pravda, \u017ee pokud tahle z\u00e1kladn\u00ed v\u011bc nen\u00ed aktualizov\u00e1na, m\u016f\u017ee to b\u00fdt \u010d\u00e1ste\u010dnou p\u0159\u00ed\u010dinou. SEO toti\u017e ur\u010duje na kter\u00e9 pozici se web objev\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1va\u010de a je jasn\u00e9, \u017ee pokud je n\u011bkde na sto sedm\u00e9 pozici, tak tam nikdo nep\u016fjde. Jen\u017ee SEO nen\u00ed na vin\u011b samo. PPC Ostrava z t\u00e9to prek\u00e9rn\u00ed situace p\u00e1n\u016fm podnikatel\u016fm pom\u016f\u017ee. Jednak SEO uprav\u00ed, odstran\u00ed p\u0159\u00ed\u010diny, tedy v\u0161echny a pak podnikatel\u016fm za\u010dne p\u0159iv\u00e1d\u011bt zp\u011bt jejich ztracen\u00e9 z\u00e1kazn\u00edky. A k tomu v\u0161emu nav\u00edc p\u0159ivede spoustu nov\u00fdch. A to pr\u00e1v\u011b pomoc\u00ed PPC. Pravd\u011bpodobn\u011b netu\u0161\u00edte o\u010d je a co vlastn\u011b ta zkratka znamen\u00e1. Klidn\u011b vysv\u011btl\u00edm. Tato zkratka je ze t\u0159\u00ed anglick\u00fdch slov Pay Per Click, co\u017e \u010desky m\u016f\u017eeme vylo\u017eit jako platba za kliknut\u00ed. Nelze to rozebrat do detailu, ve skute\u010dnosti je to dosti slo\u017eit\u00e9. Sami to neud\u011bl\u00e1te ani, vy ani podnikatel\u00e9, proto\u017ee pravd\u011bpodobn\u011b nejsou v syst\u00e9mu registrov\u00e1ni. PPC Ostrava samoz\u0159ejm\u011b registraci m\u00e1. A ta um\u00edst\u00ed reklamu pro firmu na internetu. Obrovsk\u00e9 v\u00fdhody pro podnikatele jsou p\u0159edev\u0161\u00edm v tom, \u017ee plat\u00ed a\u017e za to, \u017ee na reklamu klikne ten, kdo chce jeho web nav\u0161t\u00edvit. Jinak se neplat\u00ed ani vindra. Dal\u0161\u00ed v\u00fdhoda je, \u017ee lze oslovit c\u00edlovou skupinu lid\u00ed, tedy reklama na ly\u017ee p\u016fjde na weby zab\u00fdvaj\u00edc\u00ed zimn\u00edmi sporty a reklama na \u0161pek\u00e1\u010dky na kucha\u0159sk\u00e9 str\u00e1nky. T\u00edm se doc\u00edl\u00ed v\u011bt\u0161\u00ed odezvy a t\u00edm i v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnosti. A do t\u0159etice, je to cel\u00e9 m\u011b\u0159iteln\u00e9 a v\u00fdsledky jsou vid\u011bt ihned.                                                                                                                                                                                                                                                                                                                                                                                           4.3\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"N\u011bco o webu a PPC","item":"https:\/\/www.6rp.cz\/neco-o-webu-a-ppc\/#breadcrumbitem"}]}]